Media Relations

The White Stag Leadership Development Academy is a 501(c)3 non-profit. Organized in 1958, the White Stag program is a volunteer-led organization that provides year-round leadership education for up to 100 youth staff. The youth staff in turn plan and produce two week-long summer camp programs each year for up to other 300 youth.

Leadership Contact Information

Tony LaMarque, Camp Director (800) 559-2188 Monterey, CA
Tom Weibert, Program Director (925) 580-1301 Walnut Creek, CA

Program Name

The White Stag program in California is served by two independent, but historically related non-profit organizations. The White Stag Leadership Development Academy and the White Stag Association. The program is usually referred to as the White Stag Leadership Development Program. There are other organizations outside California that refer to themselves as "White Stag" but are unrelated to us and do not use the same methodologies and techniques.

Our Vision

Ten thousand youth learning leadership each year.

Our Mission

To enhance the quality and character of individuals and empower them to influence their communities and environment in a positive manner.

Facts & Stats

White Stag was founded on the Monterey Peninsula in 1958 by Béla Heinrich Bánáthy, a Hungarian emigre, an influential professor of systems theory, and a widely-read and respected scholar and author. With no outside support and entirely volunteer-led, the program has served more than 21,000 youth since its inception.

The program is a Chartered Partner of the Boy Scouts of America and sponsors a Learning for Life program and a Venture Crew. All participants are registered in one of these programs. All of our programs are coeducational and operate in keeping with the principals of the Boy Scouts of America, including two-deep leadership.

During the current program year, 24 adults have contributed a full weekend each month plus additional time to mentor, guide and develop 76 youth staff. The youth, age 13-18, have been entirely responsible for planning and producing two week-long summer camp programs for other youth 10½-18 years old. Nearly 500 youth and adults have participated in leadership development during 2011-12.

White Stag at a Glance

What Makes the Program Distinctive

The White Stag program recognizes that youth learn best when their whole body and mind is engaged. We provide a hands-on, outdoors, physically challenging experiential education focus. We create an environment where it's safe for youth to try out new behaviors, to be the best they can be. We teach that the opposite of success is not failure, but to quit.

Mirroring the real world, we offer a coeducational learning opportunity. Youth are fully supervised at all times. We take a holistic approach to learning, giving participants an experience that affects their hands via outdoor skills, head via leadership skills, and heart via our spirit and traditions.

Program Structure

The program has three phases that are individually structured to address the developmental needs of youth depending on their age, maturity, and outdoors experience. Campers may choose from three phases:

• For youth 10½-13, Patrol Member Development (Phase 1)
• For youth 13-15, Patrol Leader Development (Phase 2)
• For youth 15-18, Troop Leader Development (Phase 3)

Each phase is staffed by teams of youth staff and adult staff.

Protected Marks

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White Stag Leadership Development is a unique program and participants develop a strong relationship with it and to our symbols. We do not want to permit other groups or organizations to use our symbols inappropriately or claim to represent White Stag when they do not.

A strong, consistent brand enhances the value and unity of White Stag's visual identity and its ability to attract participants. It helps communicate our marketing message and protect and project our unique brand. The White Stag identity program includes the following marks:

• White Stag logo (the White Stag surrounded by a green circle)
• White Stag silhouette (the White Stag on a background without a green circle, used only for official clothing)
• The vertical arrow topped by an infinity symbol
• The neckerchief design
• The pocket patch design
• The beret patch design

Acceptable Colors

To protect our brand and trademark, it is important to use the logo and infinity symbol correctly. You must always use the following colors for "White Stag Green" in any print or online materials:

• Pantone Solid Coated 7483
• Pantone Solid Matte 575M
• Pantone Process Coated DS 285-4C

RGB values:

• R 78
• G 127
• B 81

CMYK values:

• C 72%
• M 31%
• Y 80%
• K 16%

Hex 4E7F51 or #4E7F51

The White Stag logo should always be printed using White Stag Green on a white background. To avoid impinging on the logo, always leave at least 1/8th inch between it and any other graphical or textual element.

Combining With Other Elements

You may not combine the White Stag logo with any other logo, graphical element, or text. You may not change the transparency of the logo. The logo should not be redrawn, recolored, re-proportioned, or modified in any way without permission of the Academy Board.

Trademark Protection

The logo and the infinity symbol must always be displayed with a trademark ™ symbol. Each publication using the White Stag logo, White Stag silhouette, or Infinity Arrow must contain the words:

The White Stag logo, White Stag silhouette, and Infinity Arrow are trademarks of the White Stag Leadership Development Academy, Inc.

Print and Clothing Usage

In print usage, the White Stag silhouette must always be displayed within a green circle. On clothing, the White Stag may be displayed alone in silhouette. The background color in either print or on clothing should always permit the White Stag to be easily recognized.